A Guide to Direct Mail



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(1) Is DM for you?

(2) Choosing your list

(3) The Offer

(4) Call to Action

(5) The Package

(6) The Copy

Introduction
>>About Copy<<
Type Faces
Pictures
Paper Stock

(7) Testing

(8) Tracking

History of DM
Links

The following is from a 1921 classic direct marketing text called "Effective Direct Advertising" by Robert Ramsay. Although it may seem strange to the reader that I quote from such an old text (and do so in some other parts of the site as well), I feel that if you can get past the dated language, you will find advice both useful and relevant.



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