A Guide to Direct Mail



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(1) Is DM for you?

(2) Choosing your list

(3) The Offer

(4) Call to Action

(5) The Package

(6) The Copy

(7) Testing

(8) Tracking

History of DM
>>Links<<

 

You might find these links useful:

USPS.com - Check out the post office for rates and direct mail advice.

Marketing with Autoresponders - Gary North is the master here. Check out his site.