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Finally we are on to the reply
envelope. We already discussed the issue of whether they
should be postpaid or not, and the gernal consensus is
that it does nto help repsonse, but the overall cost is
neglible.
There are only a couple of issues left with the
reply envelope.
First, make sure that the address on it is correct!
Wouldn't that ironic if you missprinted that. Don't
laugh - it has been done.
Make sure it has the Zip +4, barcoding,
everything you can put on it to make sure it speadily
makes tis way back to you.
Also, it is
general practice to put some language diagnally across the
upper left of th envelope like - POST OFFCE - PLEASE
EXPEDITE or somthing else to give the sense to the new
customer that this is an important correspondence.
Five-piece mailer:
The Outer Envelope
The Letter
The Brochure
The Order Form
The Return Envelope
The self-mailer:
The Self-mailer
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